About En Lueur

EN-, derived from French meaning "in" or "to”

LUEUR-, noun in French meaning “glow”.

Translation (French): IN GLOW

Founded by a busy working mother of two, EN LUEUR is a luxury beauty brand passionate about providing modern beauty technology solutions for busy individuals. Our revolutionary,
one-of-a-kind EN LUEUR Beauty Case is designed to help you glow whenever you need to.

FEEL THE GLOW FROM WITHIN

EN LUEUR’s beauty products are everything you need to glow from the inside out. Once you try our revolutionary beauty cases and mirrors, you won’t know how you ever lived without it. Allow the perfect beauty glow on your skin to reveal your glow within.

OUR STORY

EN LUEUR’s beauty accessories are our founder’s letter to the world of make-up lovers who, like her, have always dreamed of a simple, practical, and chic solution to getting glamorous wherever life takes you. Combining her knowledge of everyday portable makeup struggles with the latest technology in light-enhanced beauty accessories, she designed a luxury range of beauty accessories that transforms your relationship with your beauty ritual.

With EN LUEUR, our mission is to help everybody tap into their natural glow when ever they want.

Brand Values

  • Innovation

    We’re revolutionizing the makeup experience with cutting-edge design, offering advanced portable lighting solutions and spacious interior architecture. By striking the perfect balance between advanced technology and modern aesthetics, we are pioneering the world of stylish & durable beauty products.

  • Empowerment

    EN LUEUR is on a mission to empower women from all walks of life to be most confident with luxurious, functional beauty accessories by their side. Because you deserve to feel & look your best wherever you are in the world, we provide reliable, on-trend beauty sidekicks that have your back and help you tap into your inner glow.

  • Quality

    We believe in creating one-of-a-kind accessories that grow (and glow) with you. Our unique, carefully engineered products are designed with high-quality, durable materials that are perfect for travel and busy, bustling lifestyles. Each piece is the result of research, technology testing, user feedback, and 100% original designs to provide you with a beauty experience like no other.

     

  • Accessibility

    Beauty should be for everyone. We’re dedicated to making luxury beauty accessible and affordable. Plus, our versatile, luxury design is suitable for divas of all ages, from makeup beginners to flourishing fashionistas. With EN LUEUR’s beauty accessories, exploring your self-love rituals has never been easier.